LEAK: Scientology’s rules on how to handle negative comments on social media

Earlier this week we shared a leaked internal webinar recorded by Scientology London staffer Charlie Wakley, in which he lays out how to create social media accounts in order to promote the controversial church and attack critics. But how are Scientologists told to handle negative comments?

Thanks to our inside source, we can reveal the rules which were sent out to Scientology’s social media alliance – formed of staff members from Orgs across the world – who are responsible for posting content online.

The purpose of this group is to flood social media with positive content on Scientology and overwhelm the internet with the truth about who we are and what we do.

We have been running a pilot in London over the past few months and have already gotten over 20 million views organically on social media so want to get others doing the same.

This is currently being done in the following ways:

1) Producing our own engaging content on Scientology answering common questions with good hooks and getting lots of engagement (eg https://www.tiktok.com/@lifeimprovementcentre)

2) Clipping existing content such as Scientology Network and the 4D campaigns content into shorts for tiktok and other platforms (https://www.tiktok.com/@scientologyclips)

For number 1 the purpose of this group is to coordinate at least one of these type accounts for all major parts of the world (UK, West US, East US, South America, Australia etc). This will be done by an official org account, staff member or public.

For number 2 we need volunteers to do ‘clipping’ which means making lots of short form vertical videos from a longer form piece of content. This can be done almost unlimitedly and for starters we need accounts for each one of the 4D campaigns etc. For this we will need volunteers who can post daily or sponsoring to pay ppl to do it.

Will share more hatting and answer questions on this as we go.

First step is making sure we have everyone we need in this group so let me know if you wanna add ppl and I will make you admin.

For anyone new joining us for the biggest movement in social media history on TikTok.

Internal memo sent to Scientology social media volunteers (2026)

In another message, Scientology staffers are told to “never engage” with Black PR – Scientology’s term for negative press – and to “block the user or delete the comment” if it isn’t in-line with their PR image. It continues “I’ve blocked around 200 people so far”, raising questions over censorship and free speech.

The message also instructs volunteers to “use dead agenting”, a Scientology technique used to smear and discredit critics.

Here is a brief successful action write up on what London has been doing for the past 8 months of moderating the comment section and replying to the comments of videos.

1. Never engage with Black PR, hateful or rude comments. Either block the user or delete the comment. If the comment is bad black PR then just block them. Ive blocked around 200 people so far and it just saves having to delete their comments all the time.
2. After a while you will start to see the type of Black PR comments you are having to delete. Use the keywords in the filter comment sections in settings to save time. TikTok will just automatically remove them for you but will need the keywords.
3. Always use dead agenting if you are to reply to any comments which have wrong data that you feel is worth replying to such as “l thought you have to pay millions to do Scientology” Use handing Black PR to reply to this comment that way if another person comes to check out the comment they will see your reply that would of handled the black pr.
4. Always reply to questions that seem genuine. Use simple and good data and refer them to your link in your bio.
5. Again to stress, BLOCK or DELETE any Black PR comments or entheta. We are here to forward theta not enemy lines!

Scientology social media guidelines (2026)

As to whether Scientology’s social media strategy is working, one staff member from a city-level Org wrote “We are getting multiple people coming up to us, saying they’ve seen us on Tik Tok, we’re selling books to amazing people. Dissemination is rolling here!” Another responded, “Why TikTok is important!”

Our inside source also shared the 2025 annual social media report giving us some interesting insights into Scientology’s efforts to counter a rising collective of ex-members speaking out online.. and which Orgs are most active in the campaign.