Grant Cardone lies about UK advertising activities in deposition after falling foul of regulator

Celebrity Scientologist Grant Cardone has lied about his company running social media ads in the United Kingdom after being presented evidence of a ruling made by the UK’s Advertising Standards Authority in a recent legal deposition.

“I don’t advertise in the UK,” he said. However, transparency data available through the Meta Ad Library and Google Ads Transparency Centre shows that several of his companies including Cardone Enterprises and Cardone Training Technologies, as well as his main page simply named ‘Grant Cardone’ have run over 300 ads targeting users in UK this year alone.

The ads appear across Google services and Meta’s social media apps such as Facebook and Instagram. After denying running ads in the UK, Cardone continued “Does one of my coaches advertise in the UK? I have coaches in 1330 countries.”

However, transparency data reveals his Meta ad account is managed by just 14 people, thirteen of whom are based in the United States and one in the United Arab Emirates.

Grant Cardone Training Technologies Inc, trading as ‘Grant Cardone’ fell foul of the UK’s Advertising Standards Authority in October 2025, after it found ads the company had run on social media were misleading. The complaint stated:

A paid-for Facebook post, dated May 21 2025 for 10X Business Live, an online business event by businessman Grant Cardone, included a video with a man who stated, “You’ve probably seen this guy all over your feed claiming he built a $5.5 million business in 90 days with no money, no social media and no name. Now, I understand this might sound unbelievable, but there’s a deeper story here […] He claims that all you need to grow a business in 2024 is the 7-Step Formula. It all makes perfect sense after listening to his viewpoint”. The video then featured Grant Cardone who stated, “[…] I said give me 90 days and I’ll build $1,000,000 business. Well in truth I’ve built a $5,5000,000 business with no money, couldn’t use my contacts, took on a new identity, that faked everybody out, and built a $5,5000,000 business in 90 days. And I’m telling you, you can do this too. I did this to prove to people that you don’t need time, you don’t need money and you don’t need a name, but you do need a strategy […] What I want to do today is I want to give you the strategy. It’s taken me 45 years to figure this out. Nobody gave this to me, I want to share this with you and some of you are going to do nothing with it, cost you nothing by the way, some of you will do nothing with it and some of you will turn this into millions, tens of millions. Maybe somebody will see this, use this and become a billionaire because of it. I’m doing this right now for free. I will not keep it for free for long […] This will be the last time you see it for free and I want to share it with you for free. Exactly what you could do to get from poverty to financial freedom, to get from making excuses about time and money to having all the time and money that you want. It’s possible…”. 
 
The caption stated, “Grant Cardone’s 7-Step Formula for Scaling In Any Economic Condition. Grant’s new training reveals the exact system he used to grow from $2 million to over $700 million  a formula that works regardless of market conditions. As someone who follows Grant, you know his business has thrived through multiple economic cycles. Register now for this $5,000 value training – completely FREE when you secure your seat today. Without these principles your business remains vulnerable to economic shifts and market volatility – while others who implement this system continue scaling regardless of conditions. Click the “Learn more” button below and secure your FREE seat now”. 

Advertising Standards Authority

In response to the complaint, the company said the Discovery Channel documented Grant Cardone’s successes and could be viewed on the TV show “Undercover Billionaire: Season 2”. According to the ASA, they said in the ad, Grant was just sharing his experience on that show and how he achieved the challenge, and for those who would like to know what he did, they could do so for free on the training. They also clarified that they had removed the ad. 

The ASA upheld the complaint, ruling:

The CAP Code stated that marketing communications must not materially mislead or be likely to do so. 
 
The ad claimed that Grant Cardone built a $5,5000,000 business with no money in 90 days and that users who undertook the training would have the opportunity to learn the strategy that enabled him to achieve those profits. 
 
We acknowledged the advertiser’s comment that Mr Cardone was sharing his experience from the TV show “Undercover Billionaire: Season 2” and that if the audience would like to know what he did to achieve those earnings they could undertake the training. However, we considered that the audience were likely to interpret the claims, “Well in truth I’ve built a $5,5000,000 business with no money, couldn’t use my contacts […] in 90 days. And I’m telling you, you can do this too”, “[…] you don’t need time, you don’t need money and you don’t need a name, but you do need a strategy […]” and that it “[…] works regardless of market conditions”  to mean that they could learn how to achieve the same earnings and lifestyle as described in the ad by following Grant Cardone’s 7-Step Formula regardless of their experience level and personal circumstances. However, we understood that was unlikely to be the case and had not received information from the advertiser to demonstrate otherwise. 
 
Because the ad implied the results were typical, and we understood that was not likely to be the case, we concluded that the ad was misleading. 
 
The ad breached CAP Code (Edition 12) rules 3.1 (Misleading Advertising) and 3.11 (Exaggeration). 

Advertising Standards Authority

Mr. Cardone recently shared the 14-hour deposition he was subjected to as part of ongoing litigation in the United States after a class action lawsuit was filed alleging he and his company Cardone Capital “made false or misleading statements and omitted important information” in connection to public offerings offered by their investment funds.

A website set up by law firm Gibbs Mura states:

According to a recently filed lawsuit, Cardone Capital and Grant Cardone targeted “everyday investors,” through social media. These solicitations were allegedly misleading to many investors. For example, the lawsuit complaint states that Grant Cardone assured investors through these solicitations that their investments would pay high monthly distributions and would return to investors at least two to three times their investment. He gave specific examples, as stated in the lawsuit complaint:

• Investing $100,000 would pay $500 in distributions monthly
• Investing $200,000 in the fund would result in a $660,000 “position” in the fund
• Investing $200,000 would allow investors to early $12,000-$15,000 in distributions a year
• The property investors invest in would triple in value in 5 to 7 years

However, according to the lawsuit, the actual distributions have been much less than these stated amounts. Further, the complaint states that Cardone had no reasonable basis for estimating investors’ distributions or the value of the property to be so high. As a result, these statements have been deemed false and misleading.

In the deposition, Mr. Cardone refused to answer questions relating to complaints made by his employees that allege their rights were violated by being asked to complete Scientology courses. He claimed the line of questioning was “irrelevant” and “offensive” and that his company does “not solicit funds in the UK” or advertise there. He continued, “Call the Courts and tell them I don’t want to answer questions about some bullshit UK claim that has nothing to do with me.”

Cardone Capital and Mr. Cardone deny the allegations.

The ASA’s ruling against Grant Cardone is the latest in several rulings made against Scientology-related companies. In 2021, Ben’s Gutters was found to be misleading the public with a flyer presenting the business as a local company despite operating nationally and in 2016, the regulator banned a television ad run by the Church after it was found to contain false statistics about the number of people helped by its social betterment programs.